Survival of the fastest

Frederick Mordi

By Frederick Mordi

apple-typing[1]            Buffett2B[1]

He punched the keyboard on his iPad frantically as if he was racing against time. The CEO was still speaking when he posted the story. It was only then that he relaxed. A suspicion of a smile lurked at the corners of his mouth.

An hour later, the company’s PR managers were battling to pull down the story that had already gone viral on the Internet. Anxious stakeholders of the company were calling to know the true position. Even the CEO that was copiously quoted in the story, was at a loss for words.

In his post, the blogger had reported that the company donated $5million to the victims of a natural disaster in the country, whereas the correct figure was N5million! The blunder caused no small pandemonium in the listed company. Such is the nightmare that PR managers face these days.

Welcome to the social…

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